People are surely shifting towards the non linear pattern of TV viewing what with the tremendous development in the field of related technology. For once the VOD has come up big time all the more in the countries of UK, Europe and North America for that matter. It is widely believed that the very way of people watching TV is going to be, increasingly and then later completely, non linear from the linear as of now.
A Digital Britain report from not long ago spoke about the, "not-distant point". This was when people moved from passive viewing from the linear schedule to literally using search and on-demand features on a wide scale. Given a choice people would rather watch something of their own personal choice than simply eat what is served on the platter.
None the less there is also a group of experts who believe otherwise and that Non Linear viewing is simply over hyped is what they say.
They speak of how this hype is affecting even the very thinking of the government and their policies. For once one would do well to remember of the stress as put on superfast broadband by the governments. VOD is catching up like a rage all the more with the rise of the super fats broadband services.
A VoD service simply sees creating or acquiring TV content and later marketing and distributing it on-demand. This is done but of course through the medium of the internet. Here the use of TV, computer or any of the mobile devices comes into play. The VoD service thus sees generating greater revenues from online itself by serving the customers.
Only here that these garnered sums are a lot more then whatever investment they had made themselves. But these experts feel that the video retail and rental market are very much going to stay. Albeit may be with some changes in the platform and technology for sure.
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